Thanks to the Internet, the way people pay their bills has changed drastically over the last couple of decades. When you were trying to pay your rent or your utility bill, you used to have to send in a check via the mail. Today, all you have to do is log in online and pay your bill that way. In fact, the vast majority of bills in today’s world can be paid with automatic withdrawal. Thus, all a person has to do is give the company collecting the bill their bank account information or debit/credit card information, and then the bill will come out of their account on the same day every single month. It makes things a lot easier for people, and it means that they don’t have to worry about missing a bill or paying a bill late.
Gyms also offer this service to their customers, and that makes it easy for them to collect membership dues and for their members to pay those dues. Their information is collected and processed through what’s known as a fitness revenue management software solution. Of course, these solutions offer more than just payment collection. When you’re looking to purchase a fitness revenue management software solution, make sure it’s got these three services.
1. Billing. Obviously, the most important thing to look for in a fitness revenue management software like the one offered by TSG is that it can handle the billing process. This means that the software will collect the billing address and payment information, that it will process those payments automatically every month, and that those payments will then be transferred to the gym. A gym can’t stay open if it’s not collecting dues from its members, so this is clearly the most important service for a fitness revenue management software solution to offer.
2. Retention. However, as was mentioned before, a great fitness revenue management solution won’t just collect payments, but it will also work to ensure that the gym is able to retain their members. Here’s how this works: The software will analyze the times each member is visiting the gym, and then compare that information against the monthly payments. The software is then able to identify which people have been paying for their gym membership for multiple months without visiting the gym much. It will then send out an automated email that attempts to entice the member back to the gym. Gyms know that if people are paying for their membership but they’re not visiting the gym that it’s only a matter of time before they cancel. A great fitness revenue management software solution will attempt to interject and contact people during this time to try and get them back to the gym, therefore increasing how many people actually continue their membership.
3. Customer Service. Finally, a great fitness revenue management solution will also handle the customer service issues of members for the gym. This frees up the gym’s staff to spend their time elsewhere, allowing them to focus on the people actually visiting the gym rather than asking questions about payment or membership services all day long.